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Archives/Past Issues

 Volume 07, Issue 01 , February 2020

      1.Social Media Marketing as a Contributor in Buyer’s Decision Making Process, in Clothing Industry of Pakistan

      2.The effect of Ethical Leadership on Burnout via mediating role of Perceived Supervisor Support and Trust in Leader

      3.Impact of Social Resources on Innovation with Moderating Role of Employee Retention

      4.Impacts of Brand Equity on Consumer Buying Behavior In Smartphone Industry Among University Students of Bahawalpur